More than ever, great companies know
building discipline and efficiency into their organization
is not some fleeting “program of the month” designed
to capture short term cost savings during times of
recession. Most business leaders acknowledge the fundamentals
of productivity and efficiency as no longer just nice
to have, but imperative for remaining competitive
in their market space. Customers with a choice of
service providers are less likely to tolerate long
response times or poor service simply because of historical
loyalty. Surviving manufacturing companies understand
this dynamic as they continue to work hard implementing
“Lean” business transformations on their shop floors.
Loss of market share to global competitors forced
many to learn their lessons fast! As these lean initiatives
continue to mature and return significant benefits
to their companies, attention has shifted upstream
from the shop floor to “leaning” the entire enterprise.
These companies have learned achieving organizational
efficiency has a lot more to do with business processes
and the work tasks completed in each of those process
than quoting platitudes or moving boxes around on
an organizational chart. Client services are a collection
of proprietary intellectual inputs converted by a
series of processes to create a value proposition
for the customer. This intellectual input is your
company’s capital. All conversion processes consists
of activities that add time and cost to the final
output. Some activities in a process provide a value
to the customer for which they are willing to pay.
Other activities, like waiting in queue, moving between
departments, repetitive tasks, and quality errors
simply add time and cost while providing no value
to the customer. Customers are willing to pay for
those processes that provide intellectual value to
them. Efficiency of a process is expressed as the
ratio of value added activity compared to the total
time required for the process. Maximum process efficiency
is achieved when the process ratio is one (1). What
is your process efficiency?
Traditionally, companies organize into departments
based on function: Accounting, Engineering, Purchasing,
Budgeting, Human Resources, etc. These departments
are staffed with persons having knowledge or skills
in that discipline. Staff members of each department
are the custodians of the intellectual capital necessary
for a single business process to convert an input
into a deliverable service. These departments frequently
operate as independent “silo” organizations where
entry and departure is controlled by resource availability.
Deliverable services must pass through a series of
these silo departments to complete the conversion
process into a value added product. For a variety
of reasons, departments are seldom created equally
in the distribution of resources. Some departments
have excess resources while others have too few!
A successful organizational efficiency review suggests
deliverable services be treated as a series of functional
processes required to convert intellectual inputs
into a value added product. For each process, the
tasks performed to complete the conversion must be
documented. Each task must then be designated as value
added or non-value added. Non-value added tasks are
candidates for elimination from the process. Elimination
of non-value added tasks reduce customer response
time and cost increasing the desired value added quotient.
Finally, the traditional silo approach to departmental
organization must be challenged. Improved revenue
goals and market share is better accomplished by concentration
on processes across the organization rather than the
traditional vertical entry and exit requirements of
a silo style organization.
There is much to be learned about organizational
efficiency from lean methodologies already in practice
today. In the end, the goal is not to simply “reduce
headcount” for the sake of headcount reduction. Those
efforts will almost always be unsuccessful. Eliminate
non-value added tasks from each process, balance resources
(personnel) to match the customer demand, and organize
for process flow rather than follow functional organization
dogma.