| Plexus Consulting Group | Consultant Biographies | ||
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Paul J. Duffy, Ph.D. |
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Areas of Expertise
Education
Contact
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Dr.
Duffy's professional experience includes thirty years in various research
and consulting assignments. He applies his expertise in quantitative and qualitative
research methods to such management areas as new product development and
positioning, strategic business planning, customer satisfaction and total
quality management, and advertising and communications. In
1974, Dr. Duffy was appointed as a Research Psychologist at the U.S. Army
Research Institute for the Behavioral and Social Sciences.
During his time at ARI, he originated the first comprehensive
evaluation of the Army ROTC program of instruction, had a major hand in
research supporting development of the Army’s new Skill Qualification
Testing training doctrine, and led the development of a major multiyear
research program on Organizational Effectiveness at the direction of the
Chief of Staff of the Army. In
1980, Dr. Duffy co-founded Market Dynamics Inc., a full-service national
marketing research firm located in Tysons Corner, Virginia.
MDI provided wide ranging research services to blue-chip clients in
industries including consumer goods, financial services, automobile
manufacturing, and advertising and communications.
Among the types of projects MDI completed were the successful
market introductions of several new soft drinks, design and market
positioning of new luxury cars, ongoing tracking of national media
campaigns, and development of customer satisfaction measurement systems
for world-class financial services clients Dr. Duffy received his M.A. and Ph.D. in Industrial-Organizational Psychology from Southern Illinois University. In addition, he has enhanced his professional development through the NTL Institute for Applied Behavioral Science. Dr. Duffy is an Adjunct Professor of Marketing at Johns Hopkins University and George Mason University. Among his professional accomplishments, he was a member of the Professional Chapters Council of the American Marketing Association, a Director and President of the Metropolitan Washington Chapter of the American Marketing Association, and a Director of the Mid-Atlantic Region of the Marketing Research Association. |
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