| Plexus Consulting Group | Consultant Biographies | ||
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Sean J. Handerhan |
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Sean Handerhan is a senior advisor with Plexus Consulting and brings over 20 years of practical marketing and branding experience in both the for-profit and non-profit sectors. Mr. Handerhan founded Marketing@Now to provide companies a solution to “organizational Catch 22”. In his years with both Fortune 100 companies and entrepreneurial startups, he witnessed a consistent pattern; the strategy and execution portions of a business plan rarely possessed the glue to deliver short term results that enhanced long term brand equity. This ability to think long term but execute short term is Mr. Handerhan’s focus area in client engagements. Prior to starting Marketing@Now, Sean was responsible for changing the landscape of shopping and eating in our nation’s busiest airports, creating customer centered dining options for luxury hotels and one-to-one e-marketing solutions for sales organizations. He delivered high technology solutions on low-tech budgets utilizing the human capital within the operation to deliver actionable results. His combined tenures with e-business consulting firm, Proxicom and Marriott International showcased his ability to execute in both the high touch and high tech industries. Sean has left a trail of industry firsts, successful brand extensions and product launches with partners and market leaders Pizza Hut, Starbucks, Beringer, Seagram and General Foods. In the past, value was frequently created by just providing more, an appropriate approach when budgets and staff were larger. Today, there is enormous pressure on organizations to deliver greater value to members or customers using smaller budgets on shortened cycle time. Executives are seeking better ways to communicate, in order to create greater revenue per user. The promise of targeted marketing has gone largely unfulfilled in spite of what technology can do. What to do? A systemized approach that doesn’t take years to implement is what is needed in today’s market. Sean’s five step approach to problem solving delivers results: Research and Concept Test to learn where you stand
with members and customers. |
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