Client Testimonials:

National Association of Manufacturers

Whether it be external challenges from new competitors in the global marketplace or labor, regulatory or legislative challenges from domestic sources, manufacturing has become a much more complex affair to manage than it ever has been. Not many years ago it was enough for a manager of a manufacturing concern to have a good product and to know the logistics of the manufacturing process to run a profitable business. These days the successful manager needs the skills and knowledge of a Renaissance man and the energy of a super hero!

Short of having these super human qualities most managers choose to augment their in-house capabilities by hiring the specialists they need for the challenges they face. In this regard Plexus offers a diverse pallet of professional skills and experience to choose from.

Marketing and Communications
Plexus' marketing and communications specialists have an average of 20 years experience in designing and implementing marketing strategies for introducing new products and penetrating new markets. Their experience provides our clients a rare base of comparison and judgment in designing communications and marketing programs that have the greatest chance of success.

We are also skilled in designing and implementing specialty communications programs for investor, customer, labor and community relations.

Using these skill sets we have helped organizations reposition themselves in their markets by helping them to redefine their business and/or establishing a new name or brand image.

Public Affairs and Government Relations
Many Plexus lobbyists began their careers in government. They are intimately familiar with the people and processes that make national and state laws and regulations that have a major impact on businesses of all kinds. We can and do advise our clients on the best strategy for achieving their goals-then provide them the means to do it.

Crisis Communications
Whether it is providing strategic communications council to chemical manufacturers or nuclear power plant operators who have faced a disaster, Plexus' communications specialists are among the few who have had such experience. We have also designed management-training programs in crisis communications for those companies that have had the foresight to prepare themselves before disaster strikes.

Case studies giving more detailed experience in these areas can be found in the Plexus website under "Success Stories."