Plexus Consulting Group    News Release

Doing Business in China, What You Need to Know




Date
August 13, 2007



Plexus Consulting Group, LLC
1620 Eye Street, NW
Suite 210
Washington, DC 20006
Phone:  202-785-8940
Fax:      202-785-8949
Email:   info@plexusconsulting.com


Washington, D.C August 13, 2007 - Steven Worth, President of Plexus Consulting Group, LLC will speak on August 14, 2007 at the ASAE @ the Center for Association Leadership’s annual meeting and exposition. He will be one of three speakers offering his insight into doing business in contemporary China. Mr. Worth along with Brad Weaber, of Experient and Susan Sarfati, of ASAE & the Center for Association Leadership will introduce and lead this discussion. Milton Kotler, President of Kotler Marketing Group will participate via telephone from China.

This presentation will explain the basic knowledge necessary for conducting business in China. As well as give advice on how to get started in China. For example, organizations in China have a desire to adopt Western standards and to connect with Western partners, making the country an ideal market for associations. The speakers will emphasize the importance of building trust and will evaluate the characteristics of valued leadership. The presentation will consider different methods to work with or in China, and will highlight the keys to success in conducting business in China.

The initial presentation will be used as an introduction to open up into more general conversation. Questions and insights are welcome.

About Plexus Consulting Group, LLC
Plexus Consulting Group is a management-consulting firm that provides marketing, management, and strategic planning services to association, for-profit, and governmental entities in North America, Europe, Latin America, and Asia; including an affiliate in Beijing. Plexus’s network of affiliate offices covers all these markets. The firm is headed by Steven Worth-a 25-year consulting veteran whose former professional titles include: Director of International Public Affairs and Communications, Deloitte, Touche, Tohmatsu; Managing Director of Hill and Knowlton Brussels, and Press Liaison for the U.S. Senate Majority Leader’s office.

For more information, contact:
Steven M. Worth
President
Plexus Consulting Group
Telephone: 1-202-785-8940
E-Mail: steve_worth@plexusconsulting.com
www.plexusconsulting.com