| Plexus Consulting Group | News Release | ||
| Kevin
J. Murphy, an expert in communications and marketing joins Plexus
Consulting |
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Washington, D.C. - May 1, 2007 Kevin J. Murphy, an expert in communications and marketing, has joined Plexus Consulting Group as a Senior Advisor. He specializes in online technology, both audio and video, in order to improve stakeholder communications for associations. Kevin has 20 years of senior management association experience and his work has covered a broad range of industries, such as higher education, consumer advocacy, manufacturing, and health care, as well as all areas of association management including membership development, product/service marketing, conference planning, volunteer relations, education programming, administration and staff development for organizations such as the Council of Better Business Bureaus and the National Association of College and University Business Officers. He is a member of the American Society of Association Executives and a frequent contributor to various industry and online publications. Kevin works with associations in producing cutting-edge and compelling interactive broadcasting online to better disseminate information amongst stakeholder groups. Each program is an affordable short-form substantive production, uniquely combining the quality elements of television-like broadcasting with a viewer-friendly interactive component. This new media video is user-defined, customized, and entertaining, and is the increasingly preferred way for associations to communicate information to members and all stakeholders. Indeed, research has shown that association stakeholders are growing weary of most traditional ways of communications (printed newsletters, mass emails, monthly magazines, etc.) as these tend to be too numerous and lack focus, relevance and timeliness from an individual perspective. By using newer technologies such as interactive video and audio formats, it is possible to target stakeholders individually, and offer them important information which can be accessed from any place at any time. These new forms of communication vehicles also appeal to the younger stakeholders, who are more accustomed and responsive to visual and audio forms of communications.
About Plexus Consulting Group, LLC Plexus Consulting Group is a management-consulting firm that provides marketing, management, and strategic planning services to association, for-profit, and governmental entities in North America, Europe, Latin America, and Asia. Plexus’s network of affiliate offices covers all these markets. The firm is headed by Steven Worth-a 25-year consulting veteran whose former professional titles include: Director of International Public Affairs and Communications, Deloitte, Touche, Tohmatsu; Managing Director of Hill and Knowlton Brussels, and Press Liaison for the U.S. Senate Majority Leader’s office. For more information, contact: |
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