"Associations are finding success in adapting business practices from the for-profit sector for their own use, and this includes the discipline of detecting and targeting market trends. One nascent trend is the concept of creating a market focused organization – an organization that defines itself by being active in detecting and positioning itself to serve new needs in a rapidly changing environment, rather than simply responding to member requests. Read More...
“Following Market Drivers To New Destinations”
Plexus Consulting Group, LLC
1620 Eye Street, NW
Suite 210
Washington, DC 20006
Phone: 202-785-8940
Fax: 202-785-8949
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We have affiliates in Brussels, Geneva, London, Lisbon, Paris, Reykjavik, and Tokyo.
PLEXUS CONSULTING GROUP, LLC
August 4, 2006
Volume 1, Issue 2
HORIZON
“Key Ingredients To Globalization Success”
There seem to be more ways to fail than to succeed when it comes to developing and implementing globalization strategies. Fortunately, an experienced base - consisting of both successes and failures - is emerging to reveal certain patterns from which we can learn. Following are some actions that, performed well, will give associations a better chance of establishing globalization efforts that work. Read More...
"But our meetings were so positive—we actually had bought our plane tickets to attend the final session in Paris where we thought our agreement was going to be signed. We called to confirm we were coming and were told there was no need! The agreement is off and we don’t even know why!” Have you ever found yourself in a similar situation? Read More...
“Cross-Cultural Deal Making: Don’t Take ‘Yes’ for an Answer!”
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