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Practice Areas
Plexus Consulting Group, LLC
1620 Eye Street, NW
Suite 210
Washington, DC 20006
Phone: 202-785-8940
Fax: 202-785-8949
Email: info@plexusconsulting.com
Related Links: Strategic Marketing
Articles by Plexus Authors:
 Case
Study: Art of Healing
Case
Study: e-learners
The
“B” of Marketing: How to Get It. How to Keep It
Case Studies:
American Association on Mental Retardation (AAMR)
American
Academy of Orthopaedic Surgeons (AAOS) - Case 1
American
Academy of Orthopaedic Surgeons (AAOS) - Case 2
More
Case Studies...
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Plexus Consulting Group...
provides strategic marketing services to national and international
businesses and government entities, associations and other non-profit
organizations. Our goal is to assist our clients in becoming successful
world-class organizations. Our expertise in marketing includes: aerospace
and defense, international, financial services, professional services,
healthcare and technology.
Process Driven Strategies
At Plexus our process driven approach to strategic marketing gives our
clients the formulation, facilitation and implementation solutions that
position them competitively to meet the demands of an ever changing and
complex marketplace.
A Vision with Goals and Objectives
Plexus consultants understand the importance of having a clear vision of
where the focus needs to be placed in order for our clients to sustain
profitable growth and customer loyalty. It is our personal commitment to
your business that enables Plexus to design marketing strategies with your
organization's goals and objectives in mind.
Competitive Advantage
To compete effectively in today's global marketplace, Plexus leads it
clients through the development of targeted strategies that help drive
profitable growth and value for the organization and its stakeholders. The
result is outstanding performance in a highly competitive marketplace.
Market Driven
We are adept at analyzing market segments, multiple strategic and tactical
options, and effectively developing a series of measurable actions that
will guide your organization's success. At Plexus we know that marketing
is about creating long-term relationships with your customers and about
building a rich relationship with your stakeholders, business partners and
employees.
Business Strategy
- Internal Assessment
- Market Research & Analysis
- Competitive Analysis
- Market Segmentation & Customer Analysis
- New Business Development
- Growth Strategy Formulation
- Implementation & Control Planning
Marketing Strategy
- Corporate and Image Development
- New Product Launches
- Brand Positioning
- Brand Equity Extension
- Licensing
- Message and Promotional Development
- Distribution/Channel Development
International Marketing
- Global Capital and Fundraising Development
- Marketing Plans Developed for Individual Customer/Country Needs and
Culture
- Marketing Strategies for Exporting
- Strategic Partner Development
- Trade Mission Organization -- Individual Meetings with Key
Strategically Selected Partners
- Promotional Development
Benefits of Strategic Marketing Services
Plexus Strategic Marketing Services will help you develop and implement
marketing practices that will enable your businesses or organizations to:
- Identify key strategic needs
- Create sustainable competitive advantage for your company or
organization
- Retain the long term value of your customers
- Maximize the strategies to help your business grow quickly and
profitably
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