The Association of Outplacement
Consulting Firms (AOCF) found itself troubled
by declining growth in its key US market and
without significant credibility in its European
market. Plexus combated these issues through
a two-part plan. First, it conducted a series
of brainstorming sessions, where consensus
was reached about making the organization
cater to the needs of the profession as a
whole, not just an American membership. Consequently,
AOCF became the Association of Outplacement
Consulting Firms International (AOCFI), and
established a European affiliate. As a result,
it was able to increase US membership by 20%
and was able to form an effective partnership
with the European Association of Outplacement
(EAO) and thereby increase global membership
by another 60%.
