Given the changing dynamics
of the domestic and international spheres, the
American Society of Mechanical Engineers (ASME)
retained Plexus to conduct an organizational restructuring
that would allow ASME to be a global organization
serving the needs of a member and customer constituency
that had the potential to grow further. Plexus
undertook a study to provide the data that would
enable ASME International’s Board of Governors
to develop and implement a strategic marketing
plan and also supplemented the surveys with demographic
research, an environmental scan, competitor intelligence
and discussions with both the ASME International
BOG Task Force and professional staff. The results
and recommendations provided by Plexus allowed
ASME to expand into four key international markets
by adapting to the diversity in standards across
the world.
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