The International Bone and Mineral
Society (IBMS) was facing declining membership
growth and decided to undergo a complete re-evaluation
of the society and its goals. IBMS retained
Plexus to facilitate a two-day strategic planning
retreat for its Board of Directors. The result
was that the IBMS Board came to the conclusion
that there was a market niche for their organization,
in spite of the inroads made by other organizations
and compiled strategic objectives, which were
then compiled into a three-year business plan.
