What is now the National Stone, Sand & Gravel Association (NSSGA) faced the challenge of developing a new name and logo following the merger of the National Aggregates Association and the National Stone Association. The Association retained the services of Plexus to assist in this endeavor, which undertook this process and conducted internal and external surveys. The result was the successful creation of the National Stone, Sand & Gravel association and its logo, as well as the identification of national, state and local governments as the Association’s target audience.