The Office of Governmental and
Public Affairs of the U.S. Coast Guard retained
Plexus to assist in the development of a strategic
communications plan to coordinate the development,
delivery, evaluation and reporting of key Coast
Guard communications. Following completion of
preliminary research, the Plexus team used the
information gathered as the factual formulation
on which to build a two-day Strategic Communications
Planning Conference. The product of the two-day
conference was a multi-year Strategic Communications
Plan, which recommended the creation of the
Corporate Communications Council to coordinate
communication between entities of the Service.
