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U. S. Coast Guard

Practice Areas
Communications, Strategic Planning

The Plexus Team

Dates
February-May 2000

The Office of Governmental and Public Affairs of the U.S. Coast Guard retained Plexus to assist in the development of a strategic communications plan to coordinate the development, delivery, evaluation and reporting of key Coast Guard communications. Following completion of preliminary research, the Plexus team used the information gathered as the factual formulation on which to build a two-day Strategic Communications Planning Conference. The product of the two-day conference was a multi-year Strategic Communications Plan, which recommended the creation of the Corporate Communications Council to coordinate communication between entities of the Service.


 

Plexus : An interwoven combination of parts or elements in a structure or system (New Latin, 1682).
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