The American Academy of Orthopaedic Surgeons (AAOS) faced the challenge of promoting the specialized area of orthopaedic surgeons while demonstrating that orthopaedic surgeons care about their patients and communities. AAOS developed a practical playground building project that could leave a lasting legacy for children with and without disabilities. This project achieved enthusiastic response from AAOS members, increased participation of industry partners and generated media coverage, which indicated widespread community awareness about the organization.