The American Society for Civil Engineers (ASCE) was faced with the issue of raising the awareness, understanding, and importance of infrastructure development and renewal through the association's public policy and media agenda. To do this, it sponsored a miniseries on megastructures and partnership with public television designed to improve the public image and understanding of the engineering profession and to reach middle school students, the engineers of the future. This enabled ASCE to achieve unanticipated success in reaching the congressional audience. Staff at the public television station worked to leverage ASCE's government relations office to build a doubly effective outreach to Capitol Hill.