The Iowa State Bar Association
(ISBA) was challenged with how to connect, sort,
manage, distribute and share the growing amount
of legal information and knowledge for its membership.
It decided to implement an e-mail messaging system
to collect, manage and distribute legal information
quickly and cheaply. ISBA's new e-mail system
allowed the association to communicate to all
members with an e-mail address (about 75 percent
of all members). As a result, ISBA reduced its
labor costs significantly and cut mailing expenses
by 25 percent at the launch of the project.
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