The Iowa State Bar Association (ISBA) was challenged with how to connect, sort, manage, distribute and share the growing amount of legal information and knowledge for its membership. It decided to implement an e-mail messaging system to collect, manage and distribute legal information quickly and cheaply. ISBA's new e-mail system allowed the association to communicate to all members with an e-mail address (about 75 percent of all members). As a result, ISBA reduced its labor costs significantly and cut mailing expenses by 25 percent at the launch of the project.