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National Association of College Stores (NACS)
500 E. Lorain St, Oberlin, Ohio 44074
phone: (800) 622-7498
[www.nacs.org]

The National Association of College Stores (NACS) was challenged with the task of promoting an industry facing unprecedented and aggressive online market competition. To combat this, it launched a bold series of public affairs and marketing initiatives to give voice to the college store industry. As a result of its actions, there was a gradual disintegration of the Dot.com competition, which appeared to be abandoning the textbook market, providing NACS with a further opportunity to enhance its image and marketing tools to reach a wider audience.


 

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