The National Association of Home Builders faced the challenge of enhancing the home building industry's national public image and promoting its longstanding commitment to good corporate citizenship. It achieved this by creating “Home Builders Care” whose aim was to create a nationwide database of community development projects to showcase the versatility and commitment of homebuilders to improving the quality of life in their communities. As a result there are currently over 700 projects listed in the Home Builders Care registry of which each of its member organizations works on 6 to 8 annually.