| Plexus Consulting Group | |||||||||||||||||||||||||
Articles
published in 2000 |
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 Executive Update November 2000 |
 The "B"
of Marketing: BUZZ "Product," "Price," "Place," "Promotion" — the "Ps" of marketing are well-known to students of "Marketing 101." But what about the "B" of marketing? Things and organizations that have it are the things you must have and the organizations you must join. They are the fast rising stars. They are where the smart money can be found. I’m talking about the "B" of marketing. By "B" I of course mean "buzz." [More] |
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| Executive Update November 2000 |
The Globalization
Dilemma Those who have the insight and ability to sift through the cacophony of day-to-day living and focus on such history-making developments are the sages of our time. If they happen to be association managers, they also are likely to be the ones whose organizations will be best positioned to thrive in the years to come. [More] |
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| Association Trends September 8, 2000 |
Association
Management at the Speed of Thought Nearly every association these days has a web site and many employ e-commerce applications to streamline conference registration, purchases and information requests. But the greatest benefit of the Internet for many organizations is yet to come, via a new generation of Internet-enabled integrated technology that transforms traditional communications and business processes. [More] |
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| Executive Update September 2000 |
Managing
in a Global Era One of the most interesting things about the globalization trends that are shaping every aspect of our economy, society, and culture is how they defy structure. This elusiveness of globalization is sure to have a revolutionary impact on the government and management structures that have served us relatively well for the past several hundred years. But with communication and commercial exchanges now happening at the speed of light, how can these antiquated concepts of command and control ever hope to keep up? [More] |
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Society News August 2000 |
Associations
as Investments Gone are the days in which individuals or companies joined associations for the often intangible benefits of "membership." Today, association membership is often evaluated as an "investment." [More] |
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| The Southeastern Association Executive Magazine July 2000 |
A New Respect for HR Not too many years ago managers could put want ads in the newspapers and be overwhelmed with job applicants. Now, over the past eighteen months, virtually every membership needs assessment survey our firm has conducted for trade associations has found that one of the top needs of their members -- regardless of industry sector -- is in attracting and keeping employees. [More] |
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| Executive Update May 2000 |
Partnering
with For-Profits: Homestore.com In today’s rapidly changing economic setting — where the boundaries between companies, associations, and foundations are ever more difficult to discern — it helps to know the "backstory." A perfect example is the connection between Homestore.com, Inc. and its primary partner, the National Association of Realtors, and other strategic partners, including the National Association of Home Builders, the Manufactured Housing Institute, and the American Institute of Architects. [More] |
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| ASAE Global Links April 2000 |
What
Is Fair in a Global Democratic Governance Structure In a U.S.-focused -- or any single-country-focused -- organization, governance issues usually can be avoided or worked out through rapid, targeted communication and, if necessary, face-to-face meetings. But in international or global organizations -- where there are language, cultural, and legal differences, as well as difficulties caused by national pride and simple logistics -- such problems are both more common and more difficult to resolve. [More] |
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| Association Trends April 2000 |
Volunteering
in the 21st Century A pattern has emerged over the past few years where association after association has discovered its level of volunteer participation has dropped off. This pattern in fact represents a worldwide trend. It is the price nonprofits are paying for the increasingly productive and competitive global economy in which we are living. [More] |
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| Association Trends April 2000 |
The Keys to
Motivating Your Volunteers All of us want to feel productive and satisfied with the efforts we put forth -- whether it's for our own jobs or tasks we take on for our professional, charitable or civic organizations, and it is important to understand these motivations. [More] |
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| Association Trends April 2000 |
Volunteering
Enriches Member's Lives Many busy executives who are searching for a better balance in work and life activities enrich their lives through volunteerism. They value activities that are well-organized, mission specific, offer training, and provide flexible scheduling to match busy lifestyles. In helping others they find new ways in which to apply their personal strengths, test their skills, expand learning, and sometimes discover new career opportunities while making a better world for others. [More] |
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| Association Trends April 2000 |
Selling Skills
Will Excite Volunteers Anyone in association development and operation must have selling skills. The same skills that make a successful salesperson will also lead to successful association operations as well as attracting enthusiastic volunteers. [More] |
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| Executive Update February 2000 |
The Invasion of e You survived Y2K, but will you survive the invasion of e? There’s no escaping it. When and how e-commerce invades your business is the big question. As e-commerce turns traditional business on its ear, the only way to survive the invasion is to beat e-commerce at its own game. Get ready for e — the ‘letter of the decade.’ Electronic commerce is upon us. Like the .com companies of today, tomorrow will bring the e-coms and e-tailers. [More] |
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| Association Trends January 2000 |
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| Executive Update January 2000 |
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