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Articles
Published In 2001
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 Executive Update August 2001 |
 Laser
RelationsToday there are four channels of communication with Congress: mail, e-mail, fax, and phone. And, all of those channels are clogged much of the time. Often, when a message must be delivered, you have to resort to hand-carrying it. So, what’s a good government relations person in an association to do? How do you get a message to Congress these days? [More] |
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Association Trends August 2001 |
So You Want to Get Ahead? Those who want to get ahead in their careers would be wise to take note that a recent survey showed that a challenging and satisfying work environment — or the lack thereof — was the primary reason why a someone joined or left an employer. [More] |
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Executive Update May 2001 |
Plexus/GWSAE
Innovation & Excellence Project Here it is — a sneak preview of one of the most highly anticipated content engines that will be available through The Center for Association Leadership when it launches in November — the Innovation and Excellence project. This project identifies and showcases creative and effective programs to serve as models for developing the associations — and the communities — of the future. When GWSAE first engaged Plexus Consulting Group to develop the content for The Center for Association Leadership Innovation and Excellence Project, we never imagined the potential for this database of leading-edge case studies to revolutionize thought leadership beyond the association profession. [More] |
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Executive Update May 2001 |
Case Study: Industry Standards In grappling with the challenges of representing the high-tech industry before Congress, it became clear to the American Electronics Association (AeA) that there was no uniform, reliable source of data on the new economy and its impact on jobs, salaries, and economic trends nationwide. AeA launched an initiative to address this challenge and has proven beyond doubt, according to CEO Bill Archey, that "good data, which is well-presented, has enormous power in this town." [More] |
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Executive Update May 2001 |
Case Study: Art of Healing Faced with the challenge of educating consumers about the orthopedic surgery profession and demonstrating how orthopedic surgeons care for their patients and communities, the American Academy of Orthopedic Surgeons (AAOS) developed an innovative and successful solution. The organization would tell the story of orthopedics in an innovative way and show that doctors are caring, compassionate people by developing a traveling art exhibit. [More] |
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Executive Update May 2001 |
Case Study: e-learning Identifying — and then executing — opportunities to lead the market is tough to do, particularly online. That’s exactly what the National School Boards Association (NSBA), a national federation of 53 state and regional associations that serve local public school board members, managed to do with a distance learning program. [More] |
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Executive Update April 2001 |
Mixed Signals on Globalization Are you confused or uncertain over the instructions your board of directors has given you about globalization? Don’t feel bad. When it comes to globalization, most association executives appear to have a perplexing situation on their hands. [More] |
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Executive Update February 2001 |
Thinking
the Unthinkable Fire. Floods. Storms. Such disasters can stop an association cold - or not. The National Lumber and Building Material Dealers Association shares both its mistakes and successes when it was forced to rebuild after burning to the ground. [More] |
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