Market Research Workshop Report

This information is an excerpt from a workshop with Dr. Thomas Vadakkeveetilof Plexus Consulting Group in November 2007, sponsored by SABEQ.

Markets are like icebergs. Only 10% is visible above the surface. In the business world, the remaining 90% is what makes or breaks a company, and it must be characterized through market research. Market research can be thought of as learning about customers. Savvy business owners will increase their The Jordan Stone and Tile Exporters Association (Jostone) is a non-profit business association that aims to strengthen the Jordanian stone and tile sector primarily through training, advocacy and marketing activities. Jostone has over 75 members and is the sole representative of the sector.

Source: Jordan Stone & Tile Exporters Association

About Plexus Consulting Group, LLC

Plexus Consulting Group is a management-consulting firm that provides marketing, management, and strategic planning services to association, for-profit, and governmental entities in North America, Europe, Latin America, and Asia. Plexus’s network of affiliate offices covers all these markets. The firm is headed by Steven Worth-a 25-year consulting veteran whose former professional titles include: Director of International Public Affairs and Communications, Deloitte, Touche, Tohmatsu; Managing Director of Hill and Knowlton Brussels, and Press Liaison for the U.S. Senate Majority Leader’s office.

For more information, contact:
Steven M. Worth
President
Plexus Consulting Group
Telephone: 1-202-785-8940
E-Mail: steve_worth@plexusconsulting.com
www.plexusconsulting.com